The Shift Starter Pack

4.6
Rated 4.6 out of 5 stars
127 Reviews
£18.00
Reusable aluminium case + 1 refill (6 weeks' supply
High-performance odour protection, without aluminium
Natural, skin-friendly formula. Made for movement.

choose your Shell

choose your refill

Choose your Plan

£18 £20
First Order: Case + 1 Refill
Then: 2 Refills every 12 weeks
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£20
Free Delivery over £20

Free Delivery over £20

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The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack
The Shift Starter Pack

WHAT'S INCLUDED

Build your deodorant in 3 simple steps:

Step 1: Choose your case: This is the reusable outer part of your deodorant. Made from 100% Aluminium.

Step 2: Choose 1 refill: The refill is the deodorant itself. You place it inside your case and can replace it again and again.

Step 3: Choose Your plan: Decide whether you'd like us to keep you stocked with refills or just purchase once.

HOW LONG DOES IT LAST

Each refill lasts around 6 weeks with daily use and an active lifestyle.

WHAT DOES IT SMELL LIKE

Bergamot & Cedarwood
Bright citrus lift from bergamot, anchored by warm cedarwood. Clean, confident and built to last through the day.

Sage & Sea Salt
Crisp sage with a mineral sea salt finish. Fresh, airy and just-showered clean without feeling sharp.

Ylang Ylang & Patchouli
Floral and earthy with subtle herbal notes. Balanced and calming. Never overpowering.

Unscented
No added scent. Pure sweat and odour protection without fragrance distraction.

FULL INGREDIENTS

Ingredients: Caprylic/Capric Triglyceride, Cetearyl Alcohol, Tapioca Starch, Cocos Nucifera (Coconut) Oil, Euphorbia Cerifera Wax, Magnesium Hydroxide, Butyrospermum Parkii (Shea) Butter, Zinc Ricinoleate, Tocopherol, Vitis Vinifera (Grape) Seed Oil, Kaolin, Activated Charcoal

MADE TO KEEP UP

Odour-fighting minerals help keep you fresh through training, work and everything in between.

Refill. Not replace.

Keep the aluminium case. Replace only the deodorant inside. Less waste, less plastic, no disposable stick every time.

unlock the power of activated charcoal

performance without compromise

made in the uk

performance without compromise

made in the uk

baking soda free

unlock the power of activated charcoal

performance without compromise

made for movement

High-performance natural ingredients

High-performance natural ingredients

Magnesium hydroxide & zinc ricinoleate

Target odour at the source by neutralising smell-causing compounds, delivering effective protection without disrupting skin balance.
Absorbs
Neutralises

High-performance natural ingredients

High-performance natural ingredients

Activated charcoal

Draws out impurities and excess oil to help keep underarms fresher for longer, even during intense activity.
Detoxifies
Purifies

High-performance natural ingredients

High-performance natural ingredients

Candelilla wax & grape seed oil

Ensure a smooth, non-greasy glide that applies cleanly and stays comfortable through workouts, heat, and daily movement.
Nourishes
Conditions

High-performance natural ingredients

High-performance natural ingredients

Coconut oil & shea butter

Support skin comfort under friction and movement, helping maintain a healthy barrier while limiting odour-causing bacteria.
Moisturises
Protects

High-performance natural ingredients

High-performance natural ingredients

Tapioca starch & kaolin clay

Lightweight moisture absorbers that help manage sweat and reduce dampness, keeping you feeling dry and confident during active days.
Purifies
Absorbs

High-performance natural ingredients

High-performance natural ingredients

Tocopherol (Vitamin E)

Helps protect skin from environmental stress while supporting formula stability for consistent performance over time.
Revitalise
Hydrates

THINGS YOU NEED TO KNOW

DOES SHIFT ACTUALLY WORK WHEN I SWEAT?

Yes. Shift is made for active days.

Magnesium hydroxide, zinc ricinoleate and activated charcoal work together to neutralise odour rather than block sweat.

You’ll still sweat naturally, but Shift helps keep odour under control.

HOW IS SHIFT DIFFERENT FROM ANTIPERSPIRANT?

Antiperspirants use aluminium salts to reduce sweating. Shift doesn’t stop you sweating. It tackles the bacteria and odour associated with sweat instead, using an aluminium-free deodorant formula.

HOW LONG DOES ONE REFILL LAST?

Each 50g refill lasts around 6 weeks with typical daily use. How long yours lasts will depend on how much you apply and how often you use it.

WILL IT FEEL STICKY OR MARK MY CLOTHES?

Shift is designed to apply smoothly without the wet, sticky feel of many roll-ons. A few light swipes is all you need. Allow it a moment to absorb before getting dressed for the best results.

HOW DOES THE REFILLABLE CASE WORK?

Your Starter Kit includes a reusable aluminium case and deodorant refill. Simply insert the refill into the case, push it up as you use it, then replace the refill when it’s finished. Keep the case. Replace the deodorant.

WHAT IF NATURAL DEODORANT DOESN’T WORK FOR ME?

Switching from antiperspirant can take a little getting used to because Shift won’t stop you sweating. Give your body time to adjust and experiment with how much you apply. If you’re still not getting on with it, we have a performance guarantee where you can return the item up to 30 days after your order.

4.6
Rated 4.6 out of 5 stars
Based on 127 reviews
Total 5 star reviews: 96
Total 4 star reviews: 20
Total 3 star reviews: 7
Total 2 star reviews: 3
Total 1 star reviews: 1
91%would recommend these products
127 reviews
  • MH
    Mark h.
    Verified Buyer
    3 months ago
    Rated 5 out of 5 stars
    Brilliant!

    I’ve tried literally every big brand (and small brand) that offer natural deodorants and antiperspirants, and Shift is by far the best for me.

    This is a much softer and smoother concoction that just glides over your skin (unlike a lot that are quite hard and powdery).

    I ger zero irritation, where as many of the other big brands worked fine for a few weeks, then gave me really itchy pits.

    So on top of working the best, it also smells great and not at all flowery.

    And all that topped off with a seriously cool aluminium shell, that takes about 2 seconds to change out the refil. No winding down before you can change it, just take the bottom ring off, pull the insert out and slide another one in.

    Genius design, and works and smells great. Winner!

  • SG Profile picture for Sam G.
    Sam G.
    Verified Reviewer
    6 months ago
    Rated 5 out of 5 stars
    BLOODY AMAZING!

    Shift deodorant is unreal! As male who is training for Hyrox races and marathons as well as playing football, this is unreal and will leave you smelling amazing for all your sessions and AFTER!

  • J
    Jenn
    Verified Reviewer
    6 months ago
    Rated 5 out of 5 stars
    Good quality natural deodorant

    Was quite suprised testing this out, firstly its a natural deodorant which is perfect for me, with sensitive underarms I'm a little wary what products I use.

    I go to the gym early morning before work, so this is perfect for working out, no more anxiety of smelling sweaty! Alls I could smell was the lovely scent (I thought it was perfume) which boosts your confidence, a product of good quality and you can rely on, the hard casing is perfect as i chuck it into my gym bag too!

  • JW
    Jonathan W.
    Verified Buyer
    6 days ago
    Rated 5 out of 5 stars
    Great smell!!

    Easy to use, great smell. Works well and I still smell fresh later in the day!

  • LF
    Lee F.
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars
    Good

    It actually works!