Plastic-free deodorant
A SHELL FOR LIFE
We never wanted to launch just another deodorant. If we were going to create one, it had to challenge the status quo. Something used every day should feel considered, durable, and responsible. As refillable options grow, many brands still lean on virgin plastics. Better than before, but still not the future. So we built our own path. A long-lasting deodorant designed with minimal moving parts, built to withstand daily life, and finished in an aluminium shell that can be recycled forever, without losing its worth.
METALWORK
Built to last. Built to be reused. Aluminium was the only material that made sense. It can be recycled endlessly without losing strength or quality, unlike plastic, which is downgraded with every cycle. That means less waste, higher longevity, and a lower environmental cost over time. Over 75 percent of all aluminium ever produced remains in circulation today. Meanwhile, only around 9 percent of plastic has ever been recycled. When it comes to impact, the choice is clear.
ANODISING
We use anodising to colour and protect our cases, a process trusted in aerospace for its durability and resilience. It hardens and seals the aluminium, helping the shell last longer and age better over time. It is also a more responsible choice. Anodising is water based, creates no hazardous waste, and avoids harmful VOCs found in many traditional coatings. The result is a finish that is tough, low impact, and effortlessly refined.
ENGRAVING
For finishing, we chose laser engraving. It is fast, efficient, and uses remarkably little energy. The process avoids inks and dyes, many of which can pollute local water systems, and keeps the aluminium pure for easier recycling. The result is a subtle, permanent mark: a logo cut back to raw metal, a quiet reminder of the material at the heart of the product.
